PBSAX — CEO Dashboard

⚠ Homepage says "200+ Active HMO Listings" — should say "PBSA Listings"

⚠ "student accommodation for sale" ranking 50+ — not visible in search

⚠ 1,594 GA users but only 24 organic clicks — traffic source unclear

⚠ Top page is /hmo (1,868 views) — wrong content for a PBSA site

Key Performance Indicators

24

GSC Clicks / 28 days

1.1K

Impressions / 28 days

50+

"student accommodation for sale"

Target: Top 10

£0

Monthly Revenue

Model TBD

Business Model

Status: Revenue model not yet defined.

Likely model: Same as AgentHMO but for student accommodation — listing fees, investor lead gen, or advertising from PBSA developers/operators.

Key issue: Site has HMO content contamination. Needs clean separation as a PBSA-only platform.

Priority Fixes

Fix	Impact	Status
Change "HMO Listings" to "PBSA Listings" on homepage	Brand clarity	Needs Cursor prompt
Remove /hmo page or redirect to AgentHMO	Content focus	Not started
Define revenue model	Monetisation	Blocked — needs Rupert
Target "student accommodation for sale" keyword	Organic traffic	Not started